Tag Archives: dorito effect

‘Ditto Food’ And ‘The Dorito Effect’

 Mark Schatzker:

“Modern food may be the most compelling lie humans have ever told.”

“Processed food doesn’t contain the food that it is pretending to be.”

 

 

The Connection Between Flavorless Produce and Addictive Junk Food

 

Dr Seth Roberts: “We learn to associate the flavors of a food with the calories it contains. Pavlov studied this sort of learning. Most weight-control researchers know little about it.”

“Ditto Foods.”
“Ditto foods are foods that taste exactly the same each time. Soft drinks. Breakfast cereals. Your favorite salami. Anything out of a package. Frozen foods. Anything from a mix. Chain-restaurant food. I introduced the term because I believe that ditto foods caused the obesity epidemic. Americans eat far more ditto food now than 20 years ago. Microwave ovens and chain restaurants have a lot to do with this.”

“For a weight-control perspective, the problem with junk food and fast food is not fat or sugar or calories; it is that they taste exactly the same each time – they are ditto foods. “One taste worldwide” was a McDonald’s slogan. Back in the 1950’s, people were not eating a low-fat diet. They were not eating low-carbs (avoiding sugar and bread). They were not trying to eat small portions. (And they were not getting much exercise, either.) Yet they were much thinner than us. The reason is that they ate much less ditto food, including less junk food and fast food, than we do.”

Engineered foods divorce flavor from nutrition. In nature, nutritionally dense foods are full of flavor.