Name Calling Is A Widely Used Propaganda Device

    “Name Calling” is a device to make us form a judgment without examining the evidence on which it should be based. Ad hominem (Latin) means “against the man”. As the name suggests, it is a literary term that involves commenting on or against an opponent to undermine him instead of his arguments. Propaganda teaches how to manipulate a

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Psychology and Consumer Product Packaging

  I am always curious about creative and innovative ideas. In marketing, I am curious about how psychology is used to manipulate consumers. Lars Wallentin is a global packaging design expert. In a marketing tutorial, he explains the psychology of package design, brand awareness and synergy. The lessons from this expert apply to anyone with money and media who wants

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Penn and Teller Demonstrate The Craft of Honest Deception

Magicians  Penn and Teller are very talented entertainers. They are expert at manipulating the  attention and perception of an audience. MAGIC is 'THE CRAFT OF HONEST DECEPTION'. POLITICS is 'THE CRAFT OF DISHONEST DECEPTION". I view magic as a parable about politics. I have become familiar with magic so I can understand the methods of manipulation that politicians use to

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