Tag Archives: target audience

Name Calling Is A Widely Used Propaganda Device

 

 

Name Calling” is a device to make us form a judgment without examining the evidence on which it should be based.

Ad hominem (Latin) means “against the man”. As the name suggests, it is a literary term that involves commenting on or against an opponent to undermine him instead of his arguments.

Propaganda teaches how to manipulate a ‘target’ audience.

When you can’t attack the ‘message’ or ‘issue’ in a debate, you, instead, attack the person. 

 

 

 

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